Proof That $200 In Linkbait Works

Gaebler Ventures is a business incubator and holding company with an emphasis on seed-stage and early-stage investments. The Chicago-based partnership has invested in companies since 1999 and has established numerous innovative and market-leading enterprises.
Which is all fine and good, but what will surely be of even more interest to AdPulpers everywhere is the fact that there is $200 hiding in plain view on the firm’s website.

I hid $200 somewhere on my site today (November 18, 2006), and if you are the first person to find it I will send you the $200.
I’ll admit it. This is a simple attempt to promote this site, a site for entrepreneurs and small business owners.
Once the $200 has been found, I will put a note at the bottom of this page, letting you know where it was and who found it. Then, before too long, I’ll probably hide another $200 and keep doing this every so often for a while.

If you don’t like the ploy, blame it on PubCon. That’s where Ken Gaebler picked up the idea.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.