Running With Scissors

From Pittsburgh Post-Gazette: Consumer Reports announced its first-ever Oyster Awards in this month’s issue, with first prize going to the hard-plastic clamshell packaging for the Uniden Digital Cordless Phone set, which took nine minutes and 22 seconds to open — not the longest, but by far the most dangerous, requiring box cutters and a razor […]

More Crying About Cut And Paste Blogging

You can add Piers Fawkes to the list of bloggers who believe their precious content ought not to be lifted, except in small parts. Guys, Thanks again for referencing our site with the Hit Parking piece. I do enjoy the spread of ideas featured on PSFK, but I do find that the complete cut […]

Idiom 2.0

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In Praise Of Packaging

From The Olympian: In the super-competitive business of selling wine, animals give new brands an edge. When a beast is on the label, Americans buy a new wine twice as often as the competition, according to the marketing information company ACNielsen. A kangaroo — actually, a yellow-footed rock wallaby — helped get the trend going. […]

Adapting To Marketplace Democratization No Easy Feat

Steve Rubel wants brands to “get down with the people.” What Rubel left unsaid, is that to successfully do so, marketers must first get down off their thrones. And while this makes perfect sense, what royal wants to freely give up their seat to save the kingdom? Today I participated in a meeting with a […]

Birkenstocks Not Required

From USA TODAY: Colgate on Tuesday became the second multinational corporation in a week to buy a small company with a social responsibility message. It bought 84% of Tom’s of Maine, the all-natural personal care brand based in Kennebunk, Maine, for $100 million. Friday, French cosmetics giant L’Oreal bought London-based retailer The Body Shop, a […]

Thousands Pause For Chicken

Wall Street Journal reports that KFC successfully used a form of subliminal advertising to drive traffic to its stores. The fast-food chain’s spot was designed to circumvent Madison Avenue’s latest nemesis: digital video recorders that make it easy for viewers to skip ads. A single frame contained a code word — “Buffalo” — which viewers […]

Two Longhairs Talk Jeans