Washington Post looks at New Media Strategies--a company of 70 people who scour the web each day to track what's being said about their clients' brands. As the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies and private investors are seeking to buy Web-savvy start-ups that have a …
Vanity Plates Trumped By Vanity Billboards
Unexpected Nut shares their thoughts about the above personalization. MINI relies on the rabid loyalty of their customers, so a campaign that is retention-based is a perfect fit. However, something of this whole thing smacks of a group of creatives in a room trying to “integrate” digital ideas, customer-centric messaging and good old fashioned Lite-Bright technology. The resultant execution simply looks like a …
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Ad Creep Comes To Hallowed Vines
The Chicago Cubs have entered into a sponsorship agreement with sports apparel company Under Armour that includes signage on the ivy-covered outfield walls at historic Wrigley Field. The Under Armour logo will appear on the two doors in left and right field, and the company will also have signage rights behind home plate. First, night games. Now this. See Ad Age or Baltimore Businss Journal for more... …
Fast Forward Slow Down
The New York Times has good news for TV executives reliant upon ever-diminishing ad revenues. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads. One big reason is that many people with DVRs still tune in to watch about half of their shows at the scheduled start time, meaning they must sit through …
Sam Ewen Talks. Finally.
In the big hubbub about the Boston Cartoon Network bomb scare thing, I thought it was very strange how the CEO of Interference Inc., Sam Ewen, seemed to disappear, issuing only a written statement while his hired guns went to jail and the CEO of Cartoon Network had to resign. Now, two weeks later, he's given an interview to Brandweek: BW: Was there any concern in the planning stages that it could be taken out of …
New At The Zoo: Sally & Seth Naked And My New Column
Two things of note today on Talent Zoo. First, Sally Hogshead returns with The Naked Career podcast featuring Seth Godin. My TZ spies tell me, "This is the first time Seth has directly addressed the ad industry and the fact that they are in dire need of self-reinvention." Second, Dinosaurs, Cockroaches, and Guerrillas, my new column, takes a closer look at all the recent attention advertising has gotten from the …
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The Way To Kill Off Your Brand
1) Sell counterfeit merchandise and threaten customers. 2) Get pissy with a TV investigative reporter. 3) Call back reporter, tell reporter you've changed and "witnessed the power of God," and are willing to talk on camera. 4) Punch, spit, curse, and throw snowballs at the reporter when he returns, all the while being filmed on camera. 5) Barricade yourself in your store, even when the cops show up. 6) Have Anderson …
Save the Crabs, Then Eat ‘Em
Marketing for Change, whose motto is "Our business is behavior change," is using a unique twist to advertise a local environmental initiative. Instead of leaning on the tired old "save wildlife" mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs. Here's a TV spot from the campaign. [via Houtlust] …
