From Ad Age: More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum. Well, read the rest of the article […]
I’m not a gamer. Never have been. Yet, I recognize that many of my peers in this business play games on their lunch hour, and they even stay late to further compete against one another. It seems kind of crazy from where I’m sitting, but what do I know? According to Wired, such activities can […]
From The Media Mob: Ana Marie Cox, the former editor of Wonkette.com and the author of Dog Days, has signed on to be a columnist for Time. She will file a weekly column on politics for the Web site and a monthly column in the magazine. Cox said, “My only regret about selling out to […]
Many of my literary heroes are failed copywriters. Hemingway and Fitzgerald, in particular. Recently, I Iearned that Jim Harrison, author of Dalva, Legends of the Fall, and several other important books, also gave it a go. Jim Harrison in his memoir, Off to the Side: After a long day and evening designing a sample ad […]
We hosted a raging, if not painful, debate on intellectual property in this space last night. There are strong opinions on both sides. Piers Fawkes, writing in our comments section said: If I copied music, then sold it in its entirety – is that ok because it helps the flow of creativity? Should I be […]
From New York Times: In a world of glossy food magazines, $50 cookbooks and television hosts who seem to care more about make-up than marinades, a quieter, cheaper and decidedly more old-fashioned way to explore cooking is getting new play. Driven by inexpensive podcasting equipment, the freedom of the Internet and a nation obsessed with […]
According to Lewis Lazare, Hershey’s Kissables will be handed out to passersby on Michigan Avenue today as they are serenaded by local opera singer Brad Jungwirth, who will perform the engaging jingle from the recently unveiled Kissables TV commercial. See the spot here.