Advertising News and Know-How, Since 2004
By David Burn
Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and challenges that lie ahead for brands and those who would serve them. Shane Steele, director-emerging media and online advertising at Coca-Cola Co. offers a client's perspective: "The ideal is to identify and test new platforms that offer a first-mover advantage, that are measurable and that can be scaled effectively to …
Continue Reading about Desperately Seeking Risk Tolerance, Rigor and Speed →
By David Burn
According to Seattle Times, Starbucks fields thousands of calls each year from customers phoning from the road to find the nearest Starbucks store. Customers with cellphones and mobile devices can now save themselves the call. Mobile users can send a text message with the area's zip code to MYSBUX (697289), and a list of nearby Starbucks stores will pop back. I just tested it and it works. Now, if someone comes up …
Talk about some big time brand extensions: BusinessWeek reports on Disney's new line of designer bridal gowns. Disney is taking a bold step into a market dominated by designers like Vera Wang with high-end cachet. But Mickey Mouse is no stranger to the altar. In 1991, Disney World in Orlando, Fla., launched its Fairy Tale Weddings & Honeymoons service. The popularity of the program and the number of available …
I've said it before and I'll say it again: The best consumer-generated ads we've seen out there are for political campaigns. And this is just a sample of what we're in for in 2008: As I understand it, this wasn't sanctioned by the Obama campaign. But I love it. …
Can I get the U.S. rights to do this over here? …
Continue Reading about The Ten Biggest Cocks In Advertising →
By David Burn
Ad Age explores reactions to the much ballyhooed Red campaign designed to benefit the Global Fund to Fight AIDS, Tuberculosis and Malaria. The campaign's inherent appeal to conspicuous consumption has spurred a parody by a group of San Francisco designers and artists, who take issue with Bono's rallying cry. "Shopping is not a solution. Buy less. Give more," is the message at buylesscrap.org, which encourages people …
With the recent bi-partisan effort to enact further restrictions on tobacco advertising, I decided to explore the issue further. Just how much does advertising and marketing need to be regulated? It doesn’t matter who’s in power in Washington—there are both Democrats and Republicans who want to impose the additional tobacco regulations. It seems we are living in an ever-growing nanny state, and there are other types …
Continue Reading about The Law Of The Advertising Landscape →
By 2010, Microsoft will shift most of its $1 billion in U.S. ad spend to digital formats, according to senior VP Mich Mathews. Traditional media will play a role, but the goal will be to involve consumers in the brand. From MediaDailyNews: That [involvement] mantra has become so critical that it's taken into consideration when creating TV spots and other video ads. Providing content that consumers can take ownership …
Continue Reading about Microsoft Will Shift $1 Billion To Digital →
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