Advertising News and Know-How
Inquiring minds want to know...why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That's advanced thinking, especially for an ad man. Advertising has to fit into a larger ecosystem of brand …
Continue Reading about Droga5 Powers Up; Rest of Ad World Remains Envious →
Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and restaurants will be completely out of avocados in three weeks. Are you ready for that dark …
Continue Reading about Deny Americans Avocados And The Revolution Begins →
EThe gig economy has such a nice ring to it. It hints at a work life that you can drop in and out of, as you please; however, the reality on the road for Uber and Lyft drivers, as well as limo drivers, is one of pure hustle. For drivers who decide to make ridesharing into a full-time job, they're not only driving all over the city and delivering customers safely to their destinations, they must also find time to …
Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It's a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an era of tolerance, love, and wisdom. For one, Welcoming America is a nonprofit that helps communities across the …
Continue Reading about Dreamers and Artists Always Welcome #USA →
Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since it premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the show in these late night time …
Continue Reading about Animated Cult Classic Gets A Boost from New Sixty-Second Remix →
Jared Belsky is an optimist. He's also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry's favor. This industry has things to work on, but by letting this negative narrative define us, we're admitting defeat, allowing some of our best and brightest …
Continue Reading about Don’t Listen to the Naysayers; Make Your Mark in Advertising →
Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes without saying, but I will say it for emphasis. DDB is old school in the best of ways, …
Editor's note: This is a sponsored post. Top performing real estate agents bring persistence, talent and lots of hard work to the job. When it comes to marketing, these sales pros seek an advantage, and thanks to a multitude of new marketing tools, it's much easier for agents to showcase their listings and find prospective buyers today. While the possibility of lucrative earnings exists, selling real estate is …
Continue Reading about The Best Real Estate Agents Rely On Intelligent, Effective Advertising →
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