The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft's developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, "Almost everything you've experienced on the World Wide Web in the past 15 years or so has been seen through Microsoft's Internet Explorer. Internet Explorer has …
On Spec, You Can Inject Truth And Humor At Will
The following spec spot for Trader Joe's was shot on a Treo by Carl's Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton] …
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Sweet Noise From The Urban Jungle
I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, "Clothes for the Urban Jungle." It looked good, but it didn't work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they're adding music to the mix in effort to "project metropolitan diversity with a mix of rock, pop-folk, classical and jazz …
Oral Care Becomes Packaged Good, Rednecks Rejoice
What have you just seen? Some stupid human tricks, yes. But what else? If you said, "one episode in a multi-layered brand sponsored digital narrative," you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident's new Xtra Care gum, which not incidentally promises to "protect, strengthen, and rebuild teeth," thanks to the addition of Recaldent, a form of …
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Selling Leather With A No-Bull Style
Meet Charlie Celi. He wants to sell you some leather goods. If you're in New Hartford, NY, I'm sure he'd be happy to see you. Here's another one, for good measure: You know something? Not for nothin', but I freakin' like this guy. …
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Americans Are Crying Fowl In Nationwide Wings Shortage
Breaking news...Chicken wings are in short supply. As you can see from the above video footage, Kraft Foods--the conglomerate based in suburban Chicago--admits, at least in part, responsibility for the shortage. David Ervin, Brand Director, Kraft Salad Dressing, says, "Authorities have informed us that samples of our best tasting Ranch ever have been leaked to the public. We understand that when it's combined with …
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The Bleeding Edge Is A Bloody Mess
I'm laughing right now. Not at the attempt to go viral above. Rather, at the response to it from our friends at The Denver Egotist. For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back of your hand? This Ray Ban campaign is sliding to a place in which the brand will be hard-pressed to ever recover from. Ray-Ban …
Looking For Books In All The Wrong Places
Y&R/San Francisco is conducting a portfolio event this week. But, unlike the video example above, you have to go to them. [via Adrants] …
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Selling Diapers In A Political Season
In the words of Mark Twain, "Politicians and diapers need to be changed often and for the same reasons." …
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Please Don’t Dominate The Rap Jack If You Got Nothing New To Say
The same Ad Age article that I just referenced mentions another brand-sponsored YouTube show called POPTUB. POPTUB purports to offer "YouTube stars, the best viral videos, undiscovered gems, and your favorite celebrities." YouTube Reviewed doesn't care for the series. Judging from their videos, POPTUB is about as in touch with YouTube as your mom. Do we really have to watch yet another corporate-sponsored YouTube …
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