Grumpy Brit makes the point that the Web frees us to become even more self-indulgent than we already are as advertisers. Yet the inverse is also true. Brands, like Pringle of Scotland, can take the high road and become even more adept storytellers than they already are.
Beet.tv‘s interview with Amanda Richman, managing director of digital at MediaVest, the giant media buying company, is a rapid fire (while smiling) assault on any who might doubt where the action is.
video by Chisel Industries of Bozeman, MT Portland-based Keen Footwear makes great shoes. That might be enough for some, but Keeniacs want more. They want their brand to stand for something and it does. Just what it stands for can be pieced together on the company’s blog and on YouTube. One new product video inspired […]
Tod Sacerdoti, CEO & Founder of BrightRoll, the world’s largest video advertising network, is offering his company’s POV on the video advertising category, one of the few growth areas in the advertising business today. POV: Point of Video View more presentations from Tod Sacerdoti. According to Wikipedia, BrightRoll offers an array of video advertising unit […]
According to The Wall Street Journal, YouTube will begin testing a new online video service on Friday, entering the rental turf of other technology giants such as Apple Inc., Amazon.com Inc. and Netflix Inc. YouTube will begin testing the service with five movies from the Sundance Film Festival. It plans to later expand its rental […]
[via Spike at Brains on Fire]
Palladium Boots and VBS.tv, a division of Vice, have teamed up to create lifestyle content meant to entertain hipsters in need of footwear. According to Ad Age, Virtue (the in-house agency at Vice) is agency of record for Palladium’s global creative and media accounts–a unique position for an in-house agency. Ad Age points out that […]