Pink Pinatas, Batman

Pepto Bismol sees Cinco de Mayo as an over-indulgence occasion, and the P&G brand intends to benefit from it.

When you visit the brand’s YouTube page, you are able to pick a pinata, fill it up and then choose a method to burst it.

Why? Why not?

Sombrero tip to Todd Wasserman at Mashable.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.