I don't doubt these figures on mobile usage from C|NET and Neilsen, but I do find them somewhat stunning. For the second quarter of 2008, U.S. mobile subscribers sent and received on average 357 text messages per month, compared with making and receiving 204 phone calls a month, according to Nielsen. In the first quarter of 2006, Americans sent and received 65 text messages per month. The number of messages sent and …
Al Gore Didn’t Invent The Internet, But “Internet TV” He Might Have A Claim To
I was watching Current on Comcast cable last night and was struck by the number of consumer generated spots the channel was serving. These ads even have their own acronym, VCAM, which stands for Viewer Created Ad Message. Here is Current's pitch: We've teamed up with the world's biggest brands and they want you to make their commercials to run on Current TV. Get creative and break the mold. Make the ads you want to …
An Actual Client Who Actually Likes Creative. Maybe.
MediaPost reports on a Unilever exec who had some interesting things to say at Advertising Week: In the continuing tug-of-war between what drives the train--creative or media--a top Unilever executive Thursday came out in favor of creative. While there is an argument that lackluster ads can still deliver a message with shrewd placement, Babs Rangaiah said if the creative does not drive demand, a strong media plan is …
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Before You Speak Persuasively, You Must First Speak the Language
Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together! Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact. "If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over time). We might even use the power of Spanish-language video to better communicate key …
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Best Media Buy
Pandora is cashing in on the popularity of its iPhone application. Since it's introduction last summer, Pandora has been the 3rd most popular download on the iPhone. Now Best Buy and Beck’s beer are purchasing exclusive rights to advertise on the new mobile platform: Best Buy for the next thirty days, and Beck’s for the subsequent thirty days. “Pandora is out in front of this emerging platform which they …
Investment Requires Measurement, Regardless of the Field of Play
The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of describing and measuring campaigns beyond simply impressions and clicks. "I think …
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Take That, MyFaceSpace
[via ValleyWag] …
Irish Eyes Won’t Be Smiling
If you think Americans are somewhat puritanical when it comes to marketing standards, consider this report from Ireland: The Irish College of Psychiatrists say Irish children are exposed to high levels of alcohol advertising with virtually all sporting events linked to alcohol products. They are calling for a complete ban on all promotion of alcohol. (Irish Psychiatrist) Dr Smyth also criticised self-regulation of …
