The Wall Street Journal recognizes that millions of people might be feeling a bit hungover today. Not just from all the cork popping last night, but from a post-drama malaise. The end of the most-followed presidential campaign in recent years will leave many Americans feeling lost, even if their candidate won. The 2008 race provided drama and suspense to a nation hooked on reality television, mystery novels and …
These Boots Are Made For Talkin’
Paul Brogan, a "sports rapper" from Tacoma connects with young men via his videos. Turns out, Timberland wants some of that action, so the sportswear company constructed a sponsorship deal on MySpace. PAUL BROGAN - MLB WORLD SERIES RAP According to Brian Morrissey of Adweek, Timberland's partner MediaHub spoke with the top video destinations, YouTube and MySpace, but chose a MySpace program because it offered more …
Lots Of Dots Could Tangle The Interwebs
I was intrigued to see this story about Utah's new interactive travel planner, but what really struck me was the website address: www.utah.travel I didn't know ".travel" is now a top-level domain, but it's up there now, along with .museum, .asia, .coop, and others. That's damned confusing, if you ask me. I'm not sure consumers will be able to keep it all straight if more top-level domains get popular. …
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A Citizen Clown Who Takes It To The House
Joel Moss Levinson has fashioned an occupation out of thin air. He enters consumer generated media contests sponsored by brands. And he wins them. Consistently. According to The New York Times, Levinson, a.k.a. "Happy Joel" has won more than $200,000 in cash, trips to Budapest, Buenos Aires and Copenhagen from Delta Air Lines; an iPod from the American National CattleWomen; and $6,000 from the Israel Project, an …
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Bacon In A Bottle
Bacon Salt is a fat free, zero calorie, low sodium, vegetarian, Kosher, seasoning salt that makes everything taste like bacon. Bacon Salt is also the focus of Brian Morrissey's new article on small companies that use social media to their benefit. …
Brand Theater In Denton
According to The Denver Egotist, TDA copywriter, Joe Nafziger went the extra mile for the shop's Pizza Inn client. To celebrate the opening of a new store, he dressed as JoJo the Pizza Man and jumped fifty pizzas on a motorcycle. Why? “Because it just seemed ridiculous,” Nafziger says. I love the circus, don't you? …
Atlanta Coughs Up Another Advertising Account
Talk about heading into enemy territory. The American Cancer Society is taking its ad account to Richmond. From Adweek: The American Cancer Society said it has selected Interpublic Group shop The Martin Agency in Richmond, Va., and Omnicom Group's Brodeur Partners here to handle general-market advertising and public relations, respectively, following a review. Greg Donaldson, vp, corporate communications for the …
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Learning to Listen Is An Important First Step, But Learning to Act On the Info Provided Is The Critical Second Step
Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000' is loving the cover article in the October issue of the Harvard Business Review. The article by Intuit's founder, Scott Cook, argues for well conceived and managed customer contribution channels. Cook's article is important because he's taking our current debate over social media to a more meaningful and substantial level. …
