Lots Of Dots Could Tangle The Interwebs

I was intrigued to see this story about Utah’s new interactive travel planner, but what really struck me was the website address:
www.utah.travel
I didn’t know “.travel” is now a top-level domain, but it’s up there now, along with .museum, .asia, .coop, and others.
That’s damned confusing, if you ask me. I’m not sure consumers will be able to keep it all straight if more top-level domains get popular.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.