Lots Of Dots Could Tangle The Interwebs

I was intrigued to see this story about Utah’s new interactive travel planner, but what really struck me was the website address:
www.utah.travel
I didn’t know “.travel” is now a top-level domain, but it’s up there now, along with .museum, .asia, .coop, and others.
That’s damned confusing, if you ask me. I’m not sure consumers will be able to keep it all straight if more top-level domains get popular.