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O.C. Welch, the owner of a Ford/Lincoln/Mercury dealership in Hardeeville, SC, is clearly fighting for his livelihood. His new radio spots spell it out: From WTOC in Savannah: Saturday, five radio spots began running. One is titled, "Wake Up America." "One thing I wanna ask you, with those Japanese cars. Even when they are brand new, how come they don't smell like a new car? They are rice ready, not road ready," …

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I've been a fan of Randall Rothenberg for 14 years now--even since he introduced me to A.J. Liebling's unforgettable quote, "fortune swims not in the mainstream of letters, but in the shallows, where the suckers moon." The author and journalist now heads the Interactive Advertising Bureau. As such, he makes important speeches from time to time. He made one yesterday in Manhattan at the Audience Measurement …

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New agencies fail all the time. Rarely do they land a $220 million account just months after opening their doors. According to Ad Age, San Francisco startup Pereira & O'Dell is one of the lucky ones. The shop, formed by former AKQA staffers, has been tapped as the lead creative agency for the University of Phoenix, a for-profit educational institution owned by Phoenix-based Apollo Group. Pereira & O'Dell beat out …

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McCann is unveiling a new division this month, called Barrio, that will specialize in marketing products to those on the bottom rungs of the economy, from Mexico to Chile. According to The Wall Street Journal, McCann's move comes as multinational companies increasingly consider such "emerging consumers" as a big opportunity. But these consumers' tastes, habits and needs remain largely an enigma to global …

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Northwestern University's Media Management Center commissioned a study from innovation expert, Annette Moser-Wellman, to assist news organizations with adapting to the rapid fire changes taking place in their industry. Six Competencies of the Next Generation News Organization (pdf file) looks at emerging technologies like androids, sensors, interactive TV, WiMax, the Semantic Web and more. Then Moser-Wellman frames …

Continue Reading about The Information Age Marketing Plan: Personalize Content, Deliver It To The Customer’s Preferred Screen, Generate Meaningful Dialogue, Repeat →

Republic Windows & Doors and Bank of America are facing a stiff PR challenge from organized labor that seeks to paint them as modern day Scrooges. According to Associated Press (and other sources) 200 factory workers are staging a sit in at Republic's Chicago manufacturing plant, protesting their abrupt firing last week. The workers--some of whom have 25 years of service at this company--are demanding severance and …

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Burgerville, a regional quick serve restaurant with 39 locations in Oregon and Washington, has a different way of looking at the business they're in. Our mission, "Serve With Love" is about choosing to be the difference with each other and our guests. When you visit us, we commit to serving you from our mission with our actions. You can count on us to be the difference and: Reach out Start a conversation Share a …

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Free Geek is a non-profit organization in Portland that recycles computer parts, teaches people to make their own computer and provides said computers to people in need. In other words, their mission is about preserving the environment and economic justice/bridging the digital divide. Good stuff. …

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