Type too small? Click through to the Craigslist listing. This is my shape shifters appeal. Media and marketing are not what they were, and they won't be tomorrow what they appear to be today. You can wonder about it, complain about it, ignore it, join the circus or any number of other options, but the Web will continue to grow in complexity. Because billions of people are making the Web, every second of every day. …
Even Political Advertising Has Its Shiny Little Trophies
There was a plethora of political advertising to consider last year (we examined much of it on AdPulp). So it shouldn't come as a surprise (or does it?) that the category has its own awards show, The Reed Awards, which is happening tonight. The Reeds, recognizing excellence in campaign management, political consulting and political design, will bestow honors in more than 50 categories for television ads, direct mail, …
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Chained To Your Desk When You Could Be Carving Turns
We've had our National Day of Reconciliation, now the freakers who shred Copper want a National Snow Day. They want it so bad, they asked Wexley School for Girls to make a video promoting the concept. There's also a microsite, complete with an online petition. Because Americans who ski and snowboard "deserve the thrill of an unexpected day of freedom." …
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Grateful To Be In Business
Stephen prosper in his time Well he may and he may decline -Robert Hunter I was talking with an old friend this morning about honoring our experience seeing live Grateful Dead shows. I suggested it might be beneficial to openly state that it was an important part of our development as people and as businessmen. The thought is like-minded souls might resonate with that. We joked how doing so would certainly fill some …
Yet Another Facebook Story: Whopper Sacrificed
Facebook just got flame broiled by a master. The company that was going to reinvent advertising, is instead taking heat from BK. According to Brian Morrissey of Adweek, Facebook objected to BK's Whopper Sacrifice application because Facebook's terms of use explicitly state the company will not inform users about friend removal. So, Facebook's tech team disabled the broadcasting feature and BK pulled the …
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On the Surface It Looks Like Outsourcing
I need to get my head around around this. Ricola and other marketers are poking around inside these tubes looking for people with brand building ideas to compete against one another for $1000 in prize money. That's correct, what we in the business charge many thousands of dollars for is now available on the Internet for almost free. We've been Craigslisted! Uh, no. Not that. Genius Rocket, the service that connects …
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Ask AdPulp: [YOUR ANSWER HERE]
Q. Hi, I was wondering if you could help me with my A-level media studies coursework. I am a student at King Edwards VI school in Bury St Edmunds. I have a question that I have to research and was hoping you could give me some information or your opinions on my research question? My question is "with the continuing development of technology in the 21st century is it now more beneficial for companies to advertise on …
Let’s Use Words To Describe What We Mean
Bob Gilbreath, Bridge Worldwide's Chief Marketing Strategist, is a big fan of "Marketing With Meaning" (the concept, and the actual words). I'm thrilled that Supe and Schmidtt (from Razorfish) align on the use of the word "meaningful" to describe the concept that we are dedicated to promoting. We sometimes find that the word only conjures elements of Cause Marketing-which, while important, is only one of many ways …
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