Q. Hi, I was wondering if you could help me with my A-level media studies coursework. I am a student at King Edwards VI school in Bury St Edmunds. I have a question that I have to research and was hoping you could give me some information or your opinions on my research question? My question is “with the continuing development of technology in the 21st century is it now more beneficial for companies to advertise on the internet rather than on television?”
Editor’s note: I did send this student in England my opinion on the matter, but I’d prefer to ask for your opinions here rather than share mine on the topic. Power of the network and all that good stuff.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.