Facebook just got flame broiled by a master.
The company that was going to reinvent advertising, is instead taking heat from BK.
According to Brian Morrissey of Adweek, Facebook objected to BK’s Whopper Sacrifice application because Facebook’s terms of use explicitly state the company will not inform users about friend removal. So, Facebook’s tech team disabled the broadcasting feature and BK pulled the plug.
Technicalities are a bitch. That’s why people say “the devil’s in the details.”
The brand guardians at Facebook have got to be pissed about this development. The soc net needs to make friends with the BK’s of the world. Good friends.
