If you dread hearing that question, well, the day may truly be coming when consumers can decide exactly which commercials they want to see--and which they don't. Thanks to Albert Maruggi of the Marketing Edge blog and podcast, I met the folks behind this technology at the NAB Show in Las Vegas Last Week. Singular Logic in Minneapolis is beginning to test a system that actively pushes advertising to consumers based on …
Clever Like A Fox
Fox, a division of News Corp., wants us to "Green it" and "Mean it." Interesting. I'd like them to remove bias from their anchor lineup. Hmmm... [via Infrastructurist] …
News Print Is Out, But Custom Printing Is In
Digital delivery has changed the music business, but true fans want collectibles. Now more than ever. Hence, the need to produce a special "package" and offer it in tandem with whatever digital downloads are made available. Fans want both the instant gratification of a download and the follow up physical object. Arcade Fire Miroir Noir Deluxe DVD Unboxing from ian rogers on Vimeo. [via Topspin Media] …
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Frosted Mini Dramas
Feed your kids Kellogg's Frosted Mini-Wheats and the little tigers will pay better attention at school. That particular claim by the Grand Rapids, Mich. cereal brand got the attention of regulators at the Federal Trade Commission, who likely have children themselves. Kellogg's national TV ads assert that attentiveness improved nearly 20 percent in children who ate the cereal, compared with those who skipped …
Serial Webisodes Are The New Black
Bill Green who has the wheel at Adrants this week, is giving props to Season in the Balance, a serial webisode from New Balance. Props to Momentum Worldwide and Tangerine Films. Think Friday Night Lights with lacrosse sticks. Once again, I'm intrigued by the content play. It's a fast growing segment of the marcom industry and one of the more exciting possibilities creatively. Plus, the impact finely honed content can …
Turn Left For The Right Wine
I'm not a fan of outdoor advertising (because of its intrusive posture on the landscape), but every once in a while I see something that I like. Like this: This particular site is quite familiar to me, as Andy at Portland's Blackbird Wine Shop parks his classic vehicle that doubles as a directional sign on NE Fremont Street daily. …
Do (Almost All of It) Yourself
Innovators in online display advertising have a long mountain to climb, but the view from on high is quite promising, which is likely why so many set out on this adventure in the first place. Take AdReady, a provider of "simple, cost-effective online display advertising solutions." The company helps businesses "easily design, launch and measure banner ad campaigns across Google, Yahoo!, and other publishers and …
Dueling Billboards
BMW billboard from Juggernaut Advertising on Vimeo. Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi's current billboards challenging BMW with the headline "Your move, BMW." This is a smart way for the agency and client to go. BMW of Santa Monica is not …
