Serial Webisodes Are The New Black


Bill Green who has the wheel at Adrants this week, is giving props to Season in the Balance, a serial webisode from New Balance.

Props to Momentum Worldwide and Tangerine Films. Think Friday Night Lights with lacrosse sticks.

Once again, I’m intrigued by the content play. It’s a fast growing segment of the marcom industry and one of the more exciting possibilities creatively. Plus, the impact finely honed content can make for a lifestyle brand is immense.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.