Dueling Billboards


BMW billboard from Juggernaut Advertising on Vimeo.
Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi’s current billboards challenging BMW with the headline “Your move, BMW.”
This is a smart way for the agency and client to go. BMW of Santa Monica is not the brand, it’s a dealer, but that doesn’t matter from a creative perspective. Nor would it register for a car consumer. It’s simply Audi versus BMW.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.