Internet time moves fast. So fast, a new company born in 2003 like MySpace, is already faced with the task of brand reinvention. According to The Wall Street Journal, the soc net is intent on focusing its offering. Jason Hirschhorn, the company's chief product officer, says, ""This is not an all-things-for-everybody portal. This is a social entertainment experience." I think MySpace has always been "a social …
The AdPulp Poll: It’s 10:00 AM, Do You Know Where You Are?
Dear AdPulp reader, where oh where do you work?(poll) Previous AdPulp Polls: I'm Talking Dapper | Navigating the Holidaze …
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Gmail Works Harder. For You.
Is Google about to make email the killer app again? Sarah Perez of Read Write Web thinks so. Real time updates, something that Gmail users are starting to notice, is why. Just imagine the possibilities! In the enhanced Netflix emails, for example, you not only view your recent recommendations - you can actually add them to your queue right from within the message itself. This sort of interactivity is sure to be an …
Branded Utility Worth Paying For
Kraft has long helped busy people plan their meals. Now, the foods giant is helping busy people with an iPhone and $.99 plan their meals. Ad Age spoke to Ed Kaczmarek, director of innovation-new services at Kraft Foods, about the brand's decision to charge for their iPhone App. We look at iFood Assistant as a natural evolution from product to service. We look at it as providing the consumer with a service that's of …
Well Funded Legal Team Chases Online Tricksters
Tim Cranton, Microsoft's Associate General Counsel, writing on Microsoft On The Issues explains the company's latest moves against cyber-criminals. Today, Microsoft filed five civil lawsuits, the first of their kind against a nasty phenomenon known as malvertising. That's the industry term for malicious online advertising. Microsoft works with the other leading providers of online ad platforms to mitigate the threat …
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StarterCards Boost Entrepreneurs–And The Agency Behind Them
Elizabeth Baskin is the founder of Tribe, an ad agency in Atlanta, so it's not a surprise that she's a fan of entrepreneurs. But she's taking it a step further with StarterCards, a series of cards offering easy steps for entrepreneurs to follow when starting a new business. And while you can order a set of real cards on the website, for just 99 cents you can download a sneak preview "Start Your Own Company" iPhone …
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Enough Caffeine Will Light You Up
McDonald's does do a lot of interesting outdoor executions. Here's a lamp post from downtown Vancouver, courtesy of agency Cossette Post. Hat tip to Direct Daily. …
When Used Wisely, Words Are Powerful.
Since when are taglines the most horrid part of already bad advertising? I don't know the answer to that, but I do know I'm looking at two lines that are in contention for AdPulp's new "Crap on a Stick" award. Wal-Mart -- Save Money. Live Better. Sears -- Life. Well Spent. Yes, yes, I get that people want desperately to save money on basic purchases. But a tagline is not a campaign strategy. It's meant to be a …
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