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New York City-based geolocation start up, foursquare, is so popular its staff can't field requests fast enough. That's the message in this report from ClickZ. However, some requests, especially those from big brands, are being met. The company has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, Bravo in entertainment, Pepsi in packaged goods, and …

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As digital and mobile become more prominent, it's getting more personalized--or more intrusive and creepy, depending on how you look at it. Can creatives hold their own in a world where databases of consumer information and tracking behavior are king? In the advertising industry, we've convinced ourselves that more habit tracking and personal data is the key to better ROI. And few people in advertising can get away …

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Advertising agencies are quickly developing a reputation for acting slowly. Sure, some days it feels like work gets produced fast and on the fly, but today's reality is that you can create ads and other content in a matter of hours and days, not weeks and months. Many agencies aren't built for that. But for nimble agencies and small businesses who want get messages out there, take a look at Marketing in the Moment: …

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It's very true that everything you do or post on web, along with everything that's said about you, lives forever and can spread like wildfire. The law is always several steps behind technology and it's incumbent upon you, or your business if you own one, to make sure you're protected. Which is a perfect reason to check out Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by …

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Victors & Spoils' new campaign for DISH Network marks its first full-scale effort using crowdsourced creative concepts and scripts. Hmmm...these spots look like any other spots of questionable quality. In other words, V&S has yet to prove their proprietary "directing and curating" creative process delivers better work. But it's a new shop with a new process, let's see where else this goes... By the way, the …

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Jeroen Bours is the CEO at Darling Agency in New York. But in a past life, he was an ECD at Ogilvy and one of the creators of BP's "Beyond Petroleum" campaign. He made a comment on today's Talent Zoo article, "How BP's "Beyond Petroleum" Branding Strategy Became an Epic Failure": As one of the co-authors on the launch of the 'beyond petroleum' campaign (at Ogilvy at the time), I fully agree that BP could have handled …

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PepsiCo is partnering with Foursquare to bring bringing location-based communications to life across all of the company's beverage brands. Pepsi Loot is an iPhone app that shows a map of nearby restaurants that serve Pepsi beverages, called Pop Spots, along with information about the Pop Spot such as address, cuisine type and introductions to the restaurant's Facebook and Twitter pages. Margery Schelling, chief …

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The Toyota Highlander will be starring in a new show from TBS this summer. According to Multichannel News, Turner Entertainment and Toyota are working together to produce upcoming original series Are We There Yet? ACE Media Corp. and Burrell Communications Group put the deal together. Toyota is the exclusive auto sponsor of the series, which is based on the Revolution Studios film of the same name. The show debuts …

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