Adpulp
Advertising News and Know-How
By David Burn
Help A Reporter Out is a service that connects reporters with sources. A recent article on Open Forum suggests that answering media queries can be a great way to share expertise and get the word out about your company. "Reporters' queries are aggregated, categorized and distributed via e-mail to subscribers several times a day," said Leyl Master Black of Spark PR. "When you find a relevant query, send the reporter a …
Continue Reading about Help A Reporter Out, Help Yourself Out →
I have to admit, after seeing so many me-too books on social media and web 2.0 this year, I wasn't expecting much from Scott Stratten's UnMarketing: Stop Marketing. Start Engaging. "UnMarketing" sounds, well, unctuous. But I was surprised as to how much I enjoyed it. First and foremost, Stratten has a good sense of humor and it shows in his writing. The book lays out the many ways social media and word-of-mouth …
Continue Reading about UnMarketing: An Odd Title But A Better Book →
By David Burn
Mother London and recording artist Jona Lewie have teamed up to sell Ikea kitchens, which in no way resemble your grandma's kitchen. [via Brandfreak] …
Continue Reading about It’s Not A Kitchen, It’s A Hipster Party Room →
By David Burn
David Purdie, Director of Marketing Science at Genentech, discusses the wealth of health care information available to today's empowered customers, and how health care marketers need to evolve their practices to keep up with the new marketplace reality. Genentech's David Purdie on Changing the Industry's Conservative Philosophy from Zemoga on Vimeo. [via Pixels and Pills] …
By David Burn
How popular are coupons today? They're so incredibly popular people are BUYING them left and right. In fact, Business Insider reports that Restaurant.com sold a whopping 1.5 million coupons nationwide in just 48 hours by telling consumers they were getting in on a Groupon-like deal. The Insider notes that Restuarant.com felt the need to frame its sale as a Groupon-esque daily deal, when it was actually just a …
By David Burn
You know all the display ads that you never bother to look at? Now you can start collecting them in an online scrapbook of sorts. Go ahead and dance! According to Business Insider, the company behind this online innovation is called AdKeeper. Here's how AdKeeper talks about its new product: With one simple click of a button, consumers can place ads of their choice into their personal 'Keeper™," offering them absolute …
By David Burn
Domain name purveyor, Go Daddy, wants to help small business owners find new customers. This is why: Seventy percent of households now use the Internet to find local products and services. Yet many of the local providers of essential services, like barbers, pet groomers and dry cleaners, have a weak Web presence or no Web presence at all. Even so, small business owners can "do it themselves" by pursuing a search …
By David Burn
Adweek is out with its Digital Hot List 2010. One article in the special edition features five "key execs under 30 who are setting the pace." Of the five trailblazers listed, I'm most interested in Ben Lerer, Co-founder of Thrillist. Actually, I'm interested in his business model, which relies heavily on the email platform. Thrillist was born as a new-school digital publishing venture that used the decidedly …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer