If They’re Good Enough For Howard Gossage And David Ogilvy, They’re Good Enough For You

How popular are coupons today? They’re so incredibly popular people are BUYING them left and right.
In fact, Business Insider reports that Restaurant.com sold a whopping 1.5 million coupons nationwide in just 48 hours by telling consumers they were getting in on a Groupon-like deal.
The Insider notes that Restuarant.com felt the need to frame its sale as a Groupon-esque daily deal, when it was actually just a regular, albeit deeply discounted, offer that got people to open their wallets.
Restaurant.com normally sells roughly 79,000 coupons in a 48-hour period, the company tells us. The “daily deal” promotion boosted sales almost twenty-fold.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.