Help A Reporter Out, Help Yourself Out

Help A Reporter Out is a service that connects reporters with sources. A recent article on Open Forum suggests that answering media queries can be a great way to share expertise and get the word out about your company.

“Reporters’ queries are aggregated, categorized and distributed via e-mail to subscribers several times a day,” said Leyl Master Black of Spark PR. “When you find a relevant query, send the reporter a brief ‘pitch’ saying that you saw their query and explaining why you’re a good resource for their story. Make sure to respond as soon as you see the query so you don’t miss the reporter’s deadline!”
Take time away from “cold pitches” via e-mail, and focus it on those reporters who are requesting information for their stories. The value proposition here is a no-brainer.

After reading the article I became a member of HARO. I plan to answer reporter requests and make some of my own requests when I have my industry reporter hat on.
Since I joined and started to receive daily email from HARO, one thing jumped out at me right away–the use of detailed text ads at the very top of each email.
Gmail - [HARO] Business & Finance Queries_ Morning Edition -
HARO claims a 75%+ open rate, which is off the charts for email marketing. I’m not sure what it costs to run an email text ad with HARO, but I am sure it’s worth further inquiry.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.