Help A Reporter Out, Help Yourself Out

Help A Reporter Out is a service that connects reporters with sources. A recent article on Open Forum suggests that answering media queries can be a great way to share expertise and get the word out about your company.

“Reporters’ queries are aggregated, categorized and distributed via e-mail to subscribers several times a day,” said Leyl Master Black of Spark PR. “When you find a relevant query, send the reporter a brief ‘pitch’ saying that you saw their query and explaining why you’re a good resource for their story. Make sure to respond as soon as you see the query so you don’t miss the reporter’s deadline!”
Take time away from “cold pitches” via e-mail, and focus it on those reporters who are requesting information for their stories. The value proposition here is a no-brainer.

After reading the article I became a member of HARO. I plan to answer reporter requests and make some of my own requests when I have my industry reporter hat on.
Since I joined and started to receive daily email from HARO, one thing jumped out at me right away–the use of detailed text ads at the very top of each email.
Gmail - [HARO] Business & Finance Queries_ Morning Edition -
HARO claims a 75%+ open rate, which is off the charts for email marketing. I’m not sure what it costs to run an email text ad with HARO, but I am sure it’s worth further inquiry.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.