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Folliowing up on the news of a lawsuit from the other day, a little crisis PR at Taco Bell has them taking out full-page ads in major papers and a video response on their site. Salon.com has more: The lawsuit, filed by the Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles, doesn't specify what percentage of the mixture is meat. But the firm's attorney Dee Miles said the firm had the product tested and …

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"POM Wonderful Presents: The Greatest Movie Ever Sold" is Morgan Spurlock's new movie. Despite the clunky title, it's likely going to be another winner at the box office, which is why Sony Pictures snapped up the distribution rights at Sundance. The "Super Size Me" director convinced 15 companies to pay $1.5 million to fund his latest documentary film that examines corporate marketing, product placement and brand …

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The Wall Street Journal's Digits blog reports that Ongo, a news-aggregation service backed by the New York Times Co., Washington Post Co. and Gannett Co. went live on Tuesday morning. But will consumers pay to have otherwise free news neatly packaged in a single place? Ongo charges $6.99 per month for access to the New York Times, USA Today, Washington Post, Associated Press and Financial Times. Subscribers get one …

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Writer and director, Lance Weiler, will attend Sundance later this month. The 41-year-old DIY-guru has written, directed, and self-distributed two features, The Last Broadcast (1998) and Head Trauma (2006), founded The WorkBook Project, an online and traveling network for sharing creative solutions, and a production company, Seize the Media, which specializes in the emerging realm of transmedia. I first dipped my toe …

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Colle+McVoy created "ovens" equipped with real heat, where common bus shelter's once stood, to showcase hot new menu items at Caribou Coffee. …

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Wes Keltner of Gun has lots of ideas about how brands can best enter the new Kinect for XBOX 360 gaming space. "Gamers are a highly interactive, socially driven community of early adopters with acute sensitivity to bullshit," advises Keltner. In other words, a brand can't place a billboard inside a game and expect anything positive from it. To gain traction brands need to create interactive experiences for …

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Facebook, once thought to be child's play, is actually a machine that prints money. According to The New York Times and The Wall Street Journal, Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook-- a move expected to raise $1.5 billion dollars in operating capital. The deal could add pressure on Facebook to go public even as its executives have resisted. The …

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JWT Intelligence has listed 100 things to watch in 2011. Things like Beer Sommeliers, F-Commerce, 3D Printing, Entrepreneurial Journalism, Tap-to-Pay, Green Luxury Cars, Biomimicry and Virtual Mirrors. JWT: 100 Things to Watch in 2011 There's a lot for a marketer to consider here. But not everyone is enamored with the list. Chatsworth Snuffington II on Slideshare had this to say: "this is so depressing on so many …

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