Adpulp
Advertising News and Know-How
With all the fracas over health care costs in America, here's a startling statistic: advertising spending by hospitals, clinics and medical centers rose 20.4 percent, to $717.2 million, in the first 6 months of this year alone compared to the same period last year. The New York Times looks at some campaigns around the country, including this print ad from Seattle agency Frank Unlimited for its client, Everett …
Continue Reading about Should Hospitals Be Spending Lots Of Money On Advertising? →
It's hard to believe, but claims of "false advertising" tend to not get much attention. But a lawsuit over calling High Fructose Corn Syrup "Corn Sugar" is being mounted, and the stakes are high. From a Press Release by The Sugar Association: A coalition of sugar farmers' cooperatives and other producers, including C&H Sugar Company, have accused the producers of High Fructose Corn Syrup of what amounts to food …
Continue Reading about A Lawsuit Over HFCS Might Be Sweet For the Victors →
As David mentioned the other day, I have left my native Atlanta for a move to the Emerald City. As of yesterday, I am now a resident of Seattle. Of all the changes and transitions I've made in my life, this one could be the biggest. That's because I have accompanied my girlfriend Valerie out here as she begins an awesome new job with a small computer company in Redmond. Which means I've given up my job as a …
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Recently, after presenting to a particularly difficult client, a colleague in the media department turned to me and said, "Wow. You creatives really get beat up. I don't know how you handle the constant criticism." It wasn't the first time I'd heard that—almost always from someone outside the Creative Department—but it reminded me how surviving in Advertising means getting used to a level of criticism most would …
Continue Reading about Taking It Personally: In Advertising, Criticism Is 100% Guaranteed. →
Order a Stella Artois on tap and it comes in a special glass. The fact that it does is a huge win, and point of difference, for the brand. Now, Stella is extending the idea of the special glass, or "chalice" to their new aluminum can. The consistent packaging may be a step short of a brilliant move (and the commercial could be much better), but it is a smart move. …
Continue Reading about Stella Isn’t A Normal Beer, Normal Beers Come In A Pint Glass →
Okay, your turn. What do you think of this spot for Bud Light from mcgarrybowen? Please sound off in the comments. Thanks. …
What one might see in any direction on the Jersey Shore, or any number o beaches for that matter, is not the kind of thing that Australian officials want their citizens to see in an outdoor advertisement. According to AdNews, Channel Seven has been found guilty of breaching advertising standards with an ad for its Jersey Shore program. The advertisement features a large breasted woman suggestively holding her …
Continue Reading about Down Under, 100% Guidette Is All Wrong →
Shopper marketing is serious business. Unfortunately, it can also be devious and manipulative. According to The Wall Street Journal, retailers invent shopping seasons to drive traffic to the store and increase ticket size per shopper. A key goal of these seasonal pitches is to get people to buy impulsively, something they do less of these days. The number of impulse purchases fell to 15% of purchases in …
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