Down Under, 100% Guidette Is All Wrong

What one might see in any direction on the Jersey Shore, or any number o beaches for that matter, is not the kind of thing that Australian officials want their citizens to see in an outdoor advertisement.

According to AdNews, Channel Seven has been found guilty of breaching advertising standards with an ad for its Jersey Shore program.

The advertisement features a large breasted woman suggestively holding her bikini by the strings, as if she’s ready to take her top off.

The Advertising Standards Bureau noted that the advertisement appears in bus shelters and has a broad audience which includes children. Given the context, size of the advertisement and the unavoidable focus on the woman’s breasts, the officials felt the need to act on decency’s behalf.

Channel Seven, of course, says it is disappointed with the ruling, claiming the ad is no worse than other advertisements is has rolled out.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.