Super Bowl

BL Ochman wrote the following text (all I did was write the headline): Never mind not integrating their campaigns with new media, several advertisers didn't even include a URL in their multi-gazillion-dollar Super Bowl commercials! That's completely ridiculous in light of comScore Networks research showing that some advertisers, led by Budweiser, saw huge spikes in website traffic while and immediately after their …

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Barbara Lippert: Let's start with the lowest of the low: GoDaddy.com. Talk about a $5 million vanity project (so bad they had to run it twice). This complete mess was what it took Bob Parsons 14 tries with ABC to get through—a bunch of cliché-smarmy boy executives rehashing the wonder of last year's GoDaddy commercial? Message to clients: ad agencies actually supply an idea and a framework for a spot, so maybe you …

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Lewis Lazare also liked the Fed Ex "stick" spot from last night's big game. But Lazare loses me soon thereafter, as he believes the Escalade spot, and the Ameriquest Mortgage hospital spot are "touchdowns." Ameriquest's key message, "don't judge too quickly" does come across loud and clear in the spot, but I question the appropriateness of death bed "humor" used to deliver the message. Stuart Elliott of The New York …

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[Pre-Game Pre-Ramble] USA TODAY provides a list of Super Bowl ads, complete with a one-line synopsis for each. Some of the spots don't sound too good. Ameriquest: Patient's family walks in on medical misunderstanding. Budweiser: Sheep is a big fan of big game. CareerBuilder: Chimps celebrate strong sales quarter. Gillette: Five-blade razor is a top secret until now. GM Hummer: Monsters marry and have a Hummer …

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Salt Lake Tribune: Football fans have always enjoyed watching replays, especially during the Super Bowl. Now they will be able to watch replays of the Super Bowl's commercials, among other special treats. New technologies are changing how marketers are approaching the game - typically the biggest day of the year for Madison Avenue. The roughly 40 glossy big-budget spots to run during the game on ABC today - at a …

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