[via Tony Marin, who loves "catching advertising hacks in the act."] …
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Refresh Everything, Including Your Browser
Pepsi's decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any other advertiser except Focus on the Family. PepsiCo got 21.6 percent of …
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Be A Man, Drive A Dodge Equipped With FLO TV
Did you notice the hen-pecked male theme last night? If not, take a second look. …
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Awesome + Awesome = Awesomer
This is one of my favorite spots from last night. It's the perfect product combo to advertise during the Munchie Bowl, and it's hard to turn away from humans pretending to be Sea World dolphins. …
A Lady’s Brand Wants In On Man’s Game
How do you get men to use Dove? Naturally, you must convince them it's okay to do so. It's no easy task, of course, so I'm not surprised to see this spot fall short. The spot asks, "Now that you're comfortable with who you are, isn't it time for comfortable skin?" Even if I answer yes to that rhetorical question, I don't know that Dove's new line extension is the answer I didn't know I was seeking. Product launches …
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The Donny Says That’s Not What Advertising Is
Appearing this morning on the Today show to talk about Super Bowl commercials, The Donny says he doesn't understand the need for all the buffoonery. He wants to see smarter work than he saw last night, which is likely a popular opinion within the industry, but one that does not concern the typical viewer. What does USA TODAY's Ad Meter, which tracks the second-by-second responses of a panel of viewers say? It says …
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Tiger’s Search
The Google spot that captured lots of attention last night has apparently been on YouTube for a while. And so has this parody from Slate: …
Dr. Pepper Brings Little People To The Big Stage
Dr. Pepper really places an accent on "little kiss" with this Super Bowl spot. Little Kiss, it turns out is a real cover band. Check 'em out. …
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