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Spotlight On NW Creative: Timbers Out-of-Home

In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That's one thing I get from the Portland Timbers' new out-of-home advertising campaign, currently running on several of the city's structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is "the biggest campaign we've done yet," Timbers owner Merritt Paulson said. "It's about who …

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Spotlight On NW Creative: Ducks Reveal Their New “Deep In The Woods” Basketball Court

University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January. Last week the Ducks unveiled the arena's basketball court--Kilkenny Court--that's more artistic than a typical hardwood court. "We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a highly unique and visible basketball floor design," according to …

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The Ducks Are Quacking A Little Louder These Days

In advance of tomorrow's big game against ninth-ranked Stanford, Register-Guard columnist George Schroeder says the popularity of Oregon Ducks football isn't all about what happens on the field of play, although that's a big part of it. Oregon's transition into a power goes back to Rich Brooks' long, hard slog toward respectability. The Independence Bowl was significant, and the 1994 run to the Rose Bowl was …

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Golf Gets Into The Swing Of Things

Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is "Pro Nails," from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman to help produce the commercial. …

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Fans And Their Teams Are Woven Together, But Laces Sometimes Come Undone

Lewis Lazare of Chicago Sun Times says a new Bears ad campaign from Two by Four tries to suggest the close connection between the team and the city it calls home. At the opposite end of the spectrum is a bitch slap of a story from John Canzano of The Oregonian, regarding the city of Portland's unwillingness (or inability, depending on one's POV) to build a new stadium for the AAA Portland Beavers, who play their …

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