Adpulp
Advertising News and Know-How
By David Burn
Starbucks has 1,482,069 fans on Facebook and 183,729 followers on Twitter at the time of this post. But what does it mean to the bottom line? The New York Times reminds that "it is difficult to measure the effects of social media -- a follower on Twitter does not necessarily translate to a daily Frappuccino drinker." Bob Hoffman has even tougher words about brands' growing reliance on social media. Let's …
Continue Reading about Social Media For Brands Is The Modern Day Fan Club →
By David Burn
The New York Times' Bits blog points to Nizmlab, Chunnel.tv and Video Antville as sterling examples of curated content. What's interesting to note for our purposes here is how many commercials are being archived and presented to a global audience made up of people willing to spend their free time watching commercials. What other testament do we need that people like commercials when they're funny or in some way well …
By David Burn
Murphy-Goode Winery in Sonoma is offering someone A Really Goode Job. But first, that special someone needs to display amazing powers of Web 2.0hness. Something along these lines might do it: If you like how Dirty South Wine rolls, you can Vote for Hardy and help put him in his dream job. …
Continue Reading about If You’ve Got The Chops, It’s All Goode →
By David Burn
The Field of Dreams call to action, "build it and they will come," has turned out to be true for many Web services. However, the maxim for digital developers needs some tweaking. "Build it and they will come and pay to get in," has a much nicer ring to it for those seeking to build sustainable businesses online. Simon Dumenco, a.k.a. The Media Guy, addresses the problem for the Twitters and YouTubes of the world in a …
By David Burn
A lot of people are looking to social media advertising to perform (myself included). And a lot of people are starting to question whether in fact it does, or ever will, perform. Hotel consutlant, Michael Hraba, is questioning. I think a lot of hotels that set up a (Facebook) page, have absolutely *ZERO* idea how to meaningfully interact with potential guests, and resort to offering locals dinner deals in their …
Continue Reading about Brands In The Social Media Suck Hole →
By David Burn
Fallon's Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday. …
Continue Reading about Need A Diversion? Try Social Media! →
By David Burn
Living the connected life is a tall order. Instead of living in the moment--something wise men and women have long advocated--we find ourselves bent over the tiny keyboard of a mobile device updating Twitter, Facebook, Flickr, FriendFeed and our blogs when we ought to be soaking up the sun and whatever friendly banter we can. It's no secret that social media fatigue is setting in. The Baltimore Sun has the story: A …
By David Burn
A reviewing and recommendation company called Living Social, which makes the popular "Pick Your Five" app for Facebook and other soc nets, has acquired BuyYourFriendADrink.com, according to CNet. BuyYourFriendADrink.com is a site that lets you reach out to friends, often friends living in other cities, and buy them a drink. The service offers Pay Pal ordering of gift certificates for drinks in over 275 bars across …
Continue Reading about Buy Your Friend A Drink – Do It Now, It’s Friday →
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