Wieden's digital ninja, Renny Gleeson is not impressed with the shallow work being done by Axe and Skittles online. Actually, "not impressed" is much too weak a description. Let's look at the source material, shall we? So now Axe's BBH tries to go all web metafilter for their new site, following on the heels of Agency.com's blatant Modernista! rip off for Skittles. Will we get the usual round of forehead slapping …
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