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What’s A Hashtag? Social Media Just Isn’t That Cool Anymore.

Steve McKee of McKee Wallwork Cleveland, and author of the book When Growth Stalls, recently attended "a confab of senior-level executives who oversee online and digital activities at a variety of leading corporations." He found, much to his surprise, that these execs didn't give a rat's ass about social media. As I milled around the conference I began asking these online elite about their dearth of social media …

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Control Is An Illusion Kept Alive By Ego

I think we all know people who hold too closely to ideas they consider their own. Ideas become like babies to these people, and babies need protecting. Barry Lowenthal of The Media Kitchen thinks it's a mistake, particularly for agencies, to behave this way. When people hoard information, they immediately limit the potential for idea generation. If, say, only two people have access to data, they become the only two …

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Yet Another Facebook Story: The Difference Between “Fans” And “Likes”

Brian Solis is a PR guy. Naturally, he doesn't refer to himself as such, becasue "digital analyst, sociologist, and futurist" sounds so much better. Speaking of sounding so much better, Solis does us the favor of distinguishing between today's Facebook "Like" and the old "Fan" motif that FB used to employ. In Facebook, it's not just about who we're connected to, it's about those we're not. What started as "Fans" has …

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Modern Digital Life Can Be #SoIrritating

People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to "own irritation prevention" in consumers minds. According to Ad Age, Jeffrey Wolf, Edge's senior brand manager, terms it "the anti-irritation platform." And it's not limited to shaving by any stretch. To solve her …

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Holding Company Aggregates Its Social Elements — Seeks More In The Sum

Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network. "We put digital at the core of our agencies globally back in 2005. Today we're probably doing more in the social media space than any other agency globally and this move simply groups all of our efforts under one umbrella brand," said David Jones, global CEO of Havas …

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Social Means Let’s Talk – Talking Is Interaction, Not A Transaction

Laura Vanderkam writing on the Reuters blog, peels some of the unseemly gloss from the lips of social media marketing. Many are doing it solely for the social outlet. Or something ... But in an economy where 26% of us, according to a Kelly Services survey, consider ourselves free agents, many view it as something more. Namely, free advertising. And so, the world of social media marketing gurus is exploding, all with …

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Jets Bring The Game (And Their Social Strategy) To Facebook

The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which team people are cheering on. "The Jets have embraced digital marketing on a number of levels," said Matt …

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