Adpulp
Advertising News and Know-How
By David Burn
Jon Fine of BuinessWeek argues that growth of "below the line" activity means marketers don't need their media partners like they once did. When it comes to advertising, marketer and media property were once partners. But that relationship, like so much else in this space these days, has gotten quite complicated. Fine also shares a cold hard fact of marketing communications life (yet one that's sort of difficult to …
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By David Burn
Editor's note: Recently we embarked on a spec ad experiment for Tim's Cascade Style Potato Chips. I supplied some copy, but so did several readers. You might say we're crowdsourcing the copy. Whatever you call it, I'd like to continue and see if we can build a campaign together. So here's the next installment--jump in and write some copy. Headline: Your copy here Tagline: Your copy here …
Continue Reading about Headline Writing Exercize: Tim’s Cascade Style Unsalted Chips →
By David Burn
I recently dropped in on North, the Portland agency formerly known as Johnson Sheen. Austin Ramsland and Rebecca Armstrong were kind enough to pour me a Deschutes and show me around their renovated space in industrial NW. Mid-tour we stepped into the mailroom and I noticed the open boxes of business cards sitting there. Austin and Rebecca then proceeded to show me how North does things a bit differently. The front of …
Continue Reading about North Uses Manual Business Cards For The Win →
By David Burn
Tenfold Collective in Longmont, Colorado is out with a new self-promo campaign that pokes and prods potential customers in a friendly but serious way. "As a design firm that works with small businesses and non-profits, we often encounter clients who aren't happy with their logo, web site, or brochure," says Josh Emrich, principal in the firm. "But, they feel like it's good enough for now and postpone investing into …
By David Burn
Give me the luxuries of life and I will willingly do without the necessities. - Frank Lloyd Wright Russ Beebe of California Wine Hikes writes on his blog about the difficulty he's having converting page views into dollars, something a lot of people in the ad biz can relate to. It's not to say that my website isn't getting visitors. In fact, quite the opposite: my hit rate has sprung dramatically upward since early …
By David Burn
Editor's note: Copywriters need to practice. So go ahead and supply some copy for this spec ad in the making. Headline: Your copy here Tagline: Your copy here …
Continue Reading about Headline Writing Exercize: Tim’s Cascade Style Wasabi Chips →
By David Burn
It's summertime and if you work at Plaid you know what that means. Roadtrip! PlaidNation is "a rolling celebration of creativity and a demonstration of social media in action." The agency self-promo tour, now in its third year, is also an opportunity to send "Blogging Superstars" a free t-shirt (and few things get a Blogging Superstar's attention like worthwhile schwag). I'd like to buy these fine men and women a …
By David Burn
Tom Peters, what have you wrought? To be in business today, our most important job is to be head marketer for the brand called You. These platitudes come rolling off the press and their shiny newness brings a crowd to ooh and aah. But that doesn't mean a solid case is being made. It seems to me now that things are shaky shaky, people are starting to test the foundations. Nathan Burke, a Marketing Manager in Boston …
Continue Reading about And We Thought The 80s Was A Self-Absorbed Time In America →
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