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Like Climbing Walls, REI Brings Social Media Marketing Inside The Store

MUKILTEO—Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams says, "Customers feel strongly about their store." Even so, bringing an effective social media marketing …

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How To Reach Women? On Their Phones, And Through Their Friends.

Tech is a guy thing. Perhaps, but where does tech end and social begin? According to Women at NBCUniversal, the rapid adoption of digital technology by women is a game changer when it comes to retailer innovations. Dramatic shifts are being seen in areas such as: Proliferation of flash sales: 87% of women prefer a one-day deep discount to a moderate weeklong sale. Privacy: An overwhelming 91% of …

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Holy Hotchkiss, Preps Pop Up

No, it's not Biff and Muffy's new home. It's a pop up retail with a preppy twist. According to Showbiz-i, Tommy Hilfiger, in a collaboration with Preppy Handbook author Lisa Birnbach, have built an 800 square foot traveling beach cottage which will serve as a pop up retail store. The cottage debuts next month in Manhattan. It will then pop up in Paris, Milan, Amsterdam, Stockholm, Tokyo, Madrid and …

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Labor’s Taking It To The Streets

Pacific Northwest Regional Council of Carpenters is picketing Ross and Nordstrom Rack in downtown Portland. I received a leaflet in front of both stores today. The Council of Carpenters believes Ross and Nordstrom have "an obligation to the community to see that area labor standards are met for construction work performed on their projects." The union claims that the contractors employed by Ross and Nordstrom …

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Bone Conduction: You Heard It Here Third

Will Robison of text-to-buy startup Subports was interviewed on Open Forum by Miles Klee of The Awl. Klee asked Robison if he has any retail experiments in mind that he can't quite pull off just yet? His answer is interesting, to say the least. Text-to-buy and helping our sellers sell anywhere is our focus right now, and most of our time is spent to make that an excellent product. But we have played with and …

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Bargain Hunters Emerge From Their Food Comas

Looks like readers of the Chicago Tribune know what day it is. The media frequently refers to Black Friday as the busiest retail shopping day of the year, but this is not always the case. While it has been one of the busiest days in terms of pedestrian traffic at shopping centers, in terms of actual sales volume, from 1993 through 2001 Black Friday was the fifth to tenth busiest day. In 2002 and 2004, however, it …

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From Content To Retail And Back

Everyone's dabbling in media these days. Meanwhile, smart media companies are getting into retail. Wired Magazine, for instance, will sell merchandise like Jack Spade messenger bags, "The El" bike, headphones and iPad cases in a pop-up store that opens on Friday in the three-story Tower Records building in NoHo. "The gloves are off here at Condé [Nast]," said Wired publisher Howard Mittman, whose magazine will end …

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Come See The Creepy Side Of Sears

I gotta admit, I don't think about Sears much. Haven't bought anything there in years and yes, I'll always remember it as the place where my grandfather would park the car when he took us to the mall. But Sears is still alive. Sort of. You can see more of Sears' Sears' pursuit of the zombie shopper here, and befriend Zombie Shopper on Twitter. I appreciate the whimsy, but I wonder if this'll help resurrect Sears' …

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