Come See The Creepy Side Of Sears

I gotta admit, I don’t think about Sears much. Haven’t bought anything there in years and yes, I’ll always remember it as the place where my grandfather would park the car when he took us to the mall.
But Sears is still alive. Sort of.
You can see more of Sears’ Sears’ pursuit of the zombie shopper here, and befriend Zombie Shopper on Twitter.
I appreciate the whimsy, but I wonder if this’ll help resurrect Sears’ image in the eyes of younger consumers. It’s awfully hard to reincarnate a brand that’s been killed by changing demographics, shifting retail trends, and big box stores like Wal-Mart.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.