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Advertising News and Know-How
With criticism of its new "Milk can help reduce the symptoms of PMS" campaign all over the web, Goodby Silverstein & Partners has shifted tactics. The campaign's website, EverythingIDoIsWrong.org, now points to GotDiscussion.org. The site links to many of the articles and blog posts that discussed the campaign, and also provides a forum for more people to comment. The New York Times has more: Jeff Goodby, the …
Continue Reading about Goodby Embraces Criticism Of New Milk Campaign →
We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, says David Carlson of The David Report. Carlson says only the future will tell if the climate of anti-consumerism is genuine or if we are only on a pause between mad bouts of bag-filling. Consumption in itself has become a lifestyle – we go shopping to pass the time, and feel disappointed when …
PORTLAND—Whatever Brad Smith of WebVisions had to do to bring Douglas Rushkoff to Portland to speak, it was worth it. Few speakers bring this kind of passion and clarity to their talks. Even fewer are willing to grapple with real societal issues and call bullshit when and where it is needed. Rushkoff doesn't have a slide show at the ready, he has notes at the lectern, but he doesn't need them. He wrote the book. …
Continue Reading about WebVisions Keynote: Douglas Rushkoff →
Corporate Accountability International ran a print ad on May 18 in newspapers in Chicago, New York, Boston, Baltimore, San Francisco and Minneapolis that calls for McDonald's to stop marketing to children. "Mounting evidence points to the correlation between predatory marketing and the rise in diet-related illness among children and young people," says the group, which brought Joe Camel to his knees several years …
"Climate science has basically been at the receiving end of the best-funded, best-organized smear campaign by the wealthiest industry that the Earth has ever known—that's the bottom line." - Professor Michael Mann The factors that ruin our air and drive the Earth's temperature to dangerously high levels are also busy destroying our land and water. Take a look... According to Rainforest Action Network the …
Pacific Northwest Regional Council of Carpenters is picketing Ross and Nordstrom Rack in downtown Portland. I received a leaflet in front of both stores today. The Council of Carpenters believes Ross and Nordstrom have "an obligation to the community to see that area labor standards are met for construction work performed on their projects." The union claims that the contractors employed by Ross and Nordstrom …
Sticks and stones make break Google's bones, but words will never hurt her. Yet, dart-like words are flying. According to Times of India, Google denied that the US government meddles in its business decisions after Chinese state media published an opinion piece saying the Internet-search company is a "tool" of US foreign policy. Google is "playing its political cards in China" after helping disseminate …
Continue Reading about Freedom Runs On Information, And Google Loves Information →
Athenos is ruffling a few feathers with their new ad campaign. "These commercials are not appropriate from a Greek perspective," says Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center. She wants them pulled. But Kraft executives say they have no such plans. "While these ads may be controversial, for the most part people will see them for the light-hearted fun they are …
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