Adpulp
Advertising News and Know-How
By David Burn
2005 GRAND PRIZE WINNER Morning Crave 10 White Castles 2 cups shredded cheddar cheese 10 eggs 1 tbsp. chopped onion Dash of pepper 1 tsp. salt 1/2 to 1 lb. crumbled bacon or sausage 4 cups milk 1/2 tsp. dried mustard 1 tbsp. parsley flakes Line bottom of greased 9” x 13” casserole dish with White Castles. Sprinkle cheese over sandwiches. Beat eggs, add milk and all ingredients except bacon or sausage. Pour egg …
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By David Burn
B of A is running a truly unique (if not brilliant) promotion, which benefits customers as much as it will benefit the bank. Every time you buy something with a Bank of America Visa® debit card, we'll round up your purchase to the nearest dollar amount and transfer the difference from your checking to your savings account free of charge. Every bag of groceries, every coffee and every tank of gas adds up to more …
By David Burn
Have you seen or heard the GM line, currently in play, "It's not a promotion. It's a promise."? It's being used to support the manufacturer's "Total Value Promise" on GM cars and trucks. What I find interesting is how willing GM is take a dig at price promotions and other retail offers so common to the showroom floor. …
By David Burn
Indiana Daily Student: Not only are "dirty boys getting clean" by Axe hygiene products, but so are their bathrooms. In an effort to promote their new shower gel, the makers of Axe products are holding a nationwide "Pimp My Fraternity Shower" in which members of fraternities are asked to take a picture of their soiled, mildew-ridden bathrooms. The public will vote on the most appalling lavatory online and the winner …
By David Burn
Izod Lacaoste wannabe, Le Tigre, has partnered with CollegeHumor.com to help find America's hottest college girl. …
By David Burn
Having spent a good many years in this business working for promotions agencies, the paragraphs below are certainly a pleasure to read, especially in the Journal. Wall Street Journal: Proctor & Gamble Co. believes shoppers make up their mind about a product in about the time it takes to read this paragraph. This "first moment of truth," as P&G calls it, is the three to seven seconds when someone notices an item on a …
By David Burn
Promo Magazine: Crown Royal is partnering with NASCAR driver Kurt Busch this month to remind young people of drinking age that getting home safely should be a top priority. A fleet of purple and gold Crown Royal No. 97 Ford Taurus' (replicas of the official race car) will offer bar patrons around downtown Indianapolis rides home. Some will be surprised to find the NASCAR champion Kurt Busch himself behind the …
By David Burn
USA Today: In the latest marketing twist to burnish a venerable Detroit brand, every customer who buys a four-wheeled Cadillac car or light truck at Kay Blacklock's Toronto-area dealership receives a free Caddy two-wheeler worth about $615. Through a special licensing agreement with GM, bicycle giant Kent International has created a Cadillac Bicycles unit and is producing a line of mid- to high-end bikes carrying …
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