Race Ya

Promo Magazine: Crown Royal is partnering with NASCAR driver Kurt Busch this month to remind young people of drinking age that getting home safely should be a top priority.
A fleet of purple and gold Crown Royal No. 97 Ford Taurus’ (replicas of the official race car) will offer bar patrons around downtown Indianapolis rides home. Some will be surprised to find the NASCAR champion Kurt Busch himself behind the wheel.
Crown Royal-branded taxi stands will be placed outside participating bars on Meridian Street today from 9 pm to 1 am with 10 cars rotating to drive patrons home (within a 20-mile radius of Indianapolis). Riders must be 21 or older.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. In order to both celebrate and critique the industry, I started AdPulp in Chicago in 2004. In 2006, I launched and led an agency content department at BFG. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.