Paul Ramirez a.k.a. @pablorazzi on Twitter is a photographer and gadget geek in Phoenix, AZ. He's also an entrant in Dentyne's latest promotion on Twitter. I know this because I searched the hashtag #emptycupholder and found his contest entry (see photo) along with many others. The way the contest works is consumers snap a photo of their vehicle's empty cup holder and then upload it to Twitpic, using the …
College Football Season Is Over, Time To Focus On The NFL Playoffs
GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program. …
Continue Reading about College Football Season Is Over, Time To Focus On The NFL Playoffs →
Gary V. and LinkedIn Work Together To “Crush It”
Wine merchant, author and social media impresario, Gary Vaynerchuk, is teaming with LinkedIn to promote his new book, Crush It and LinkedIn's recent move to get on board with Twitter. Here's my Tweet (that will hopefully score me a free book, unless 200 people beat me to the punch): …
Continue Reading about Gary V. and LinkedIn Work Together To “Crush It” →
A Gap In Perspective
What's going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There's more information at MySprize.com. [via BrandFreak] …
A Digital (And Universal) Truth: People Like Deals
As someone with a promotions background and an interactive background, it's been clear to me for several years how each discipline helps bolster the other. Here are a few numbers to support my line of thinking: A new consumer study of 2000 "digitally connected" consumers commissioned by Razorfish found that 43 percent of those following brands on Twitter do so because of exclusive deals or offers. That tops …
Continue Reading about A Digital (And Universal) Truth: People Like Deals →
Silos Suck
Overall investment in shopper marketing -- defined by the Marketing Leadership Council as in-store advertising, promotion and design initiatives intended to extend brand equity and provide the retailer with differentiation -- is estimated to be growing at 21% annually. In other words, it's a rising force. Here's why: Shoppers choose 59% of the brands they buy in the store. Yet, consumer packaged goods manufacturers …
Brands Are Getting Social And How
According to MarketingProfs, social media marketing is now a widely adopted practice, despite the fact that the field is in its infancy. Personally, I think the contests and coupons category needs a little more love from the Chief Marketing Officers in question. Twitter and Facebook are great venues for promotions, even if it's something simple like what's on the menu today. For instance, look at how Mother's Bistro …
Coca-Cola To Show Three People The World, And The World Countless People Made Happy By A Coke
Does the number "206" mean anything to you? It should, it's the number of countries where Coca-Cola is sold. To bring attention to the global reach of this joy-inducing soda from Atlanta, Georgia, USA, Coke is sending a three-person team of "Happiness Ambassadors" to all 206 countries in 2010. Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo. The three-person Expedition 206 …
