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Advertising News and Know-How
Neiman Marcus has paired up with mobile gaming startup SCVNGR for a geolocation-based promotion that runs from March 17 through April 10th at all 41 Neiman Marcus locations. The luxury retailer will award prizes to shoppers who complete various challenges with SCVNGR’s iPhone or Android apps. Users will be asked, for instance, to head to the beauty counter and snap a photo of themselves wearing a new shade …
Continue Reading about Gaming And Geolocation Come To Luxury Retail →
Peter Yared of Webtrends Apps regularly contributes to Venture Beat, and recently ReadWriteWeb picked up his story about what kind of marketing works, and what kind doesn't work, on Facebook. It's a well reason piece and an important one for anyone thinking up Facebook promotions. Yared's take on sweepstakes is obvious, yet revealing. Facebook users like to click around and look at stuff, and absolutely do not like …
Continue Reading about Yet Another Facebook Story: Sweeps Are The Anti-Viral →
The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz. The contest is live now on Twitter. Here is one of the brand's first questions: The first person who tweets the correct answer and mentions JCPenney receives a $20 gift card from the retailer. …
Continue Reading about Social Gaming The Oscars: @JCPenney #OscarsTrivia →
Luxury watch marker, Raymond Weil, has quite a challenge on its wrists. Why pay thousands of dollars for a timepiece when one's iPhone or BlackBerry can tell the time just as well? It's a challenge that great advertising might help solve. But the brand didn't turn to the experts for assistance, Raymond Weil took the latest and non-greatest route instead. Here are two "consumer generated" spots that received the most …
First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional items they produce. "The inspiration for the project came from the …
In 70% of package-goods categories last year, at least 30% of merchandise was sold with some kind of promotional support, according to Ad Age. However, while the percentage of packaged goods sold on price promotion increased markedly for the second consecutive year, the average volume lift per promotion fell. The declining effectiveness of price promotion already has marketers re-thinking their commitment to it, …
Continue Reading about Price Is An Important Sales Driver, But Brand Rides Shotgun →
It's been a while since I've featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let's have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the nation's largest panel manufacturer. Shall we? According to the brand's Facebook page, voting in the contest …
Continue Reading about Spotlight On NW Creative: Solar World Asks People To “Shine Baby Shine” →
Popcorn, Indiana is a snack food company based in Englewood, NJ. The brand was recently featured on The Apprentice, and is now building on that by asking fans to make better videos featuring Popcorn, Indiana popcorn than the two contrived pieces that appeared on The Donald's show. Here's one possible winner in the Munch Better Contest: …
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