Colle+McVoy is one of my favorite agencies. Their work is consistently excellent and they understand the art of public relations like no one else. I feel particularly well qualified to make that last statement, given that I'm assaulted by blunt PR objects all day long, Monday through Friday. Jen Stack, Director of Corporate Communications at Colle+McVoy, knows better. For one, her team isn't afraid to make …
McDonald’s Begins To Redefine “McJob” In Massive Hiring Effort
McDonald's is planning to hire 50,000 American workers in one day this month. "Our restaurant employees are the foundation of our business. They are the men and women who interact with our customers every day, enhance the McDonald's experience, and continue to help make our business strong," Jan Fields, president of McDonald's USA, said. Fields, who began her McDonald’s career in an entry-level restaurant …
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Yet Another Facebook Story: An Open Book In Prineville
Google wants to do no evil, but they're not the only Silicon Valley player committed to moving the needle for good. According to The New York Times, Facebook's new data center in Prineville, Oregon will run on specially-designed stripped-down servers that are 38 percent more efficient and 24 percent cheaper than those sold by major server makers. While Google has remained fairly tight-lipped about its …
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“The More You Make, The Less Taxes You Pay” Is A Fast-Burning Wick
The nation's largest corporation is also the best in the U.S. at skirting taxes. Despite profits of $14.2 billion in 2010, General Electric did not have to pay any U.S. taxes last year. According to The New York Times, “Its extraordinary success is based on an aggressive strategy that mixes fierce lobbying for tax breaks and innovative accounting that enables it to concentrate its profits offshore.” G.E.'s …
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Chrysler Cursed
Chrysler cursed on Twitter. What's the big fucking deal? Bad judgment is the BFD. According to Ad Age, an employee of New Media Strategies who was tweeting from the @ChryslerAutos account wrote: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive." Apparently, the employee was lost inside Twitter--he or she thought she was logged in to another, private, …
Labor’s Taking It To The Streets
Pacific Northwest Regional Council of Carpenters is picketing Ross and Nordstrom Rack in downtown Portland. I received a leaflet in front of both stores today. The Council of Carpenters believes Ross and Nordstrom have "an obligation to the community to see that area labor standards are met for construction work performed on their projects." The union claims that the contractors employed by Ross and Nordstrom …
Save The Earth, Buy A Chevy
Dan's post today on Jeff Goodby's PR efforts on behalf of Chevy led me to look a little closer at the work his agency is producing for the car company. Pretty pictures and Hal Riney-like voice over make for good commericals. But what about this promise to care for the environment? Isn't that off brand? Of course it is, but Goodby has set out to reinvent this iconic American brand at a time when it desperately …
What Happens When Your Ad Campaign Is Really A PR Campaign
Young & Rubicam is working with Goldman Sachs to improve the Wall Street firm's reputation, as it begins to emerge from years of public scrutiny regarding it pay and business practices. According to The New York Times, Goldman's "Progress is Everyone's Business," campaign is running in national, regional and local newspapers and on various web sites, all of which lead readers to GoldmanSachs.com/Progress. Here's …
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