Budweiser does not get everything right. They've run countless lowest-common-denominator commercials, of late. They've engaged Miller in a battle they have no business taking part in (only challenger brands stand to gain from such activities). But this latest piece of news from Media Daily News reveals that someone in St. Louis "gets it." In a move that's sure to cause a stir at ABC, as well as the other major …
Some Newspapers Can’t See The Forest For The Trees
You'd think newspapers would jump for joy when Google picks up their content and links back their original article, thereby driving mass traffic to their sites. Yet, this Reuters article shows that's not always the case. The Paris-based World Association of Newspapers, whose members include dozens of national newspaper trade bodies, said it is exploring ways to "challenge the exploitation of content by search engines …
Continue Reading about Some Newspapers Can’t See The Forest For The Trees →
WSJ To Humanize
NYT: Move over, People magazine. The Wall Street Journal is invading your turf. Yes, the business newspaper in the gray flannel suit is emphasizing its human side. Starting today, The Journal is expanding its coverage of people and running a comprehensive index of all the people who are mentioned significantly in that day's newspaper. "People like to read about people," said Paul E. Steiger, managing editor of The …
Fully Loaded iPods Loads Of Trouble
USA TODAY: A blossoming trade in Apple iPods and other digital devices pre-loaded with movies, TV shows and thousands of songs is raising alarms and legal questions. For the past couple of years, people have sold their used iPods and other music players filled with music on eBay and other auction sites with little notice. But lately, a new breed of seller has popped up, touting like-new iPods jammed full of content …
Continue Reading about Fully Loaded iPods Loads Of Trouble →
The Mashup Is The Message
NYT: For decades, nearly every gathering of media or technology executives has defined the future in a single word: convergence. What exactly was converging remained in dispute, but most saw some combination of television, computers and an intelligent network that would give consumers much more control. For once, the visionaries were right. Video is popping up on cellphones, iPods, TiVo's and Web sites. And as for …
Time Goes Golfing
Ad Age: Continuing its efforts to expand online, Time Inc. today said it has bought the Web site Golf.com and the company that operates it, SirenServ. Terms were undisclosed. The move comes two weeks after Time Inc. united the Web sites of four magazines -- Fortune, Fortune Small Business, Business 2.0 and Money -- at CNNMoney.com in a bid to aggregate a larger mass of readers to offer advertisers. Time Inc. already …
Search Morphs
NYT: Google said yesterday that it would spend up to $1.24 billion to buy dMarc Broadcasting, whose software can allow marketers to send advertisements directly to local radio stations. It is the most tangible indication yet of Google's stated ambition to extend its Web-based network, which sells advertisements on thousands of online sites, to other forms of media as well. Google agreed to pay $102 million in cash …
Little Ads May Be The Next Big Thing
Today's New York Times reports on the growing use of ads on cellphones. Marketers said they were particularly excited about the prospect of eventually using cellphones, many of which are equipped with global positioning systems, to send ads to consumers based on their location. With that information, marketers could, in theory, send pitches from retailers to cellphone users who might be in the vicinity of a …
Continue Reading about Little Ads May Be The Next Big Thing →
