NYT: Move over, People magazine. The Wall Street Journal is invading your turf. Yes, the business newspaper in the gray flannel suit is emphasizing its human side. Starting today, The Journal is expanding its coverage of people and running a comprehensive index of all the people who are mentioned significantly in that day's newspaper. "People like to read about people," said Paul E. Steiger, managing editor of The …
Fully Loaded iPods Loads Of Trouble
USA TODAY: A blossoming trade in Apple iPods and other digital devices pre-loaded with movies, TV shows and thousands of songs is raising alarms and legal questions. For the past couple of years, people have sold their used iPods and other music players filled with music on eBay and other auction sites with little notice. But lately, a new breed of seller has popped up, touting like-new iPods jammed full of content …
Continue Reading about Fully Loaded iPods Loads Of Trouble →
The Mashup Is The Message
NYT: For decades, nearly every gathering of media or technology executives has defined the future in a single word: convergence. What exactly was converging remained in dispute, but most saw some combination of television, computers and an intelligent network that would give consumers much more control. For once, the visionaries were right. Video is popping up on cellphones, iPods, TiVo's and Web sites. And as for …
Time Goes Golfing
Ad Age: Continuing its efforts to expand online, Time Inc. today said it has bought the Web site Golf.com and the company that operates it, SirenServ. Terms were undisclosed. The move comes two weeks after Time Inc. united the Web sites of four magazines -- Fortune, Fortune Small Business, Business 2.0 and Money -- at CNNMoney.com in a bid to aggregate a larger mass of readers to offer advertisers. Time Inc. already …
Search Morphs
NYT: Google said yesterday that it would spend up to $1.24 billion to buy dMarc Broadcasting, whose software can allow marketers to send advertisements directly to local radio stations. It is the most tangible indication yet of Google's stated ambition to extend its Web-based network, which sells advertisements on thousands of online sites, to other forms of media as well. Google agreed to pay $102 million in cash …
Little Ads May Be The Next Big Thing
Today's New York Times reports on the growing use of ads on cellphones. Marketers said they were particularly excited about the prospect of eventually using cellphones, many of which are equipped with global positioning systems, to send ads to consumers based on their location. With that information, marketers could, in theory, send pitches from retailers to cellphone users who might be in the vicinity of a …
Continue Reading about Little Ads May Be The Next Big Thing →
Somebody’s Going To Make Some Money In ’06
Marketing Vox provides a handy summary of eMarketer's predictions for 2006. Check this space on 1/01/07 for results. (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009. (2) Retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase. (3) Broadband …
Continue Reading about Somebody’s Going To Make Some Money In ’06 →
Mass Marketing Online
AdAge reports that SBC/AT&T’s first marketing campaign includes one of the most comprehensive online ad blitzes ever. Amazingly, their goal is reach nearly half of all unique users. The media buy is structured so that about half of all Web visitors this month starting Jan. 9 will see ads for the newly merged AT&T. The company estimates its campaign will reach 137.8 million unique users, or about 46% of the expected …