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Many Media Companies Now Reeling from Sudden Loss of Advertising Revenue

Earlier this year, when the Oracle of Omaha said that newspapers are toast, he wasn't kidding. “They’re going to disappear,” the Oracle said. He didn't know that COVID-9 was about to make a bad situation much worse, but he did know that the industry was hanging by the thinnest of threads. In the United States, we have lost almost 1,800 papers since 2004, including more than 60 dailies and 1,700 weeklies. Today, …

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Alt-Weeklies Are Sinking Quickly to the Bottom of the Dead Newspapers Pile

Alternative weeklies--our city's free arts and entertainment newspapers--are facing untenable marketplace conditions today. The papers rely on advertising revenue from bars, restaurants, movie theaters, and retail stores. Given that all of the above are temporarily closed for business, there is next to no ad revenue coming in the door today. Joshua Benton at NeimanLab paints the situation like …

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Mid-Day Danger: The Worst Commercials on TV

I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you're screwed. Apparently, the viewers are older than the hills and/or out of work. What we know for sure is the commercials that are meant to …

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No Newspapers Means Diminished “Real Estate” for Brand Advertising

Question for you..how many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin' away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and nearly half of their staff. Over 2,000 newspapers have shut down across the country, local newspapers and …

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The Official Newspaper of The State of What’s Next

"The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community." No, it's not a travel and tourism ad, or a political ad. It's an ad to drive newspaper subscriptions. …

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When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Suffer

If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let's hear from a man who knows a lot about state-sponsored lies, former chess champion of the world, Garry Kasparov. Kasparov grew up in a totalitarian state, where the news was …

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The Glorification of Personalization in Marcom Is Persistent But Misguided

Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” "Personalization is what customers expect," one participant in the survey said. "Every current and …

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The New Gannett Faces The Same Old Problem (How To Make Money Online)

Newspapers are vital to our communities and to the democratic process. True or false? If people speak with their pocketbooks, and I believe we do, the answer is false. Big Doesn't Mean Best, But Big It Is The $1.2 billion merger of Virginia-based Gannett and New York-based New Media Holdings Group is now complete, forming the nation’s largest newspaper chain. What will this merger mean for newspapers and news …

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