Adpulp
Advertising News and Know-How
By David Burn
Scott Karp at Publishing 2.0 poses some interesting economic questions about scale and efficiency. As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV ads) will ultimately follow the small company dollars online. If this assumption …
Continue Reading about Learning The Fractions Of An Online Economy →
The Internet has become an increasingly important source of information for people at major moments and milestones in their lives, according to a study released today by the Pew Internet and American Life project. Here’s a snippet. We found that over the three-year period, internet use grew by: • 54% in the number of adults who said the internet played a major role as they helped another person cope with a major …
By David Burn
From USA TODAY: Home TV screens just keep getting bigger. And there's no end in sight. Panasonic pitched a tent outside the New York Stock Exchange yesterday to show off the biggest high-definition plasma screen yet. At 103 inches, it's an inch bigger than versions being produced by Samsung and LG. Panasonic vice president Andrew Nelkin says the new screen weighs 400 pounds. If you buy one, and have a wall big enough …
By David Burn
According to the New York Times and the Poynter Institute, The Daily News is violating hallowed ground by running ads on their front page, a place typically reserved for editorial. Newspapers have long sold their back pages to advertisers. But the front page, a paper's most valuable real estate, generally has been considered sacred. Last week, The Daily News in New York ran full-page ads in some copies that were, in …
A while back, I wrote that there would always be limits on what kinds of content consumers would be willing to pay for. Now comes this AP report which suggests that many of Howard Stern's fans aren't willing to pony up the money to hear him on Sirius Satellite Radio: A Jacobs Media poll of more than 25,000 listeners of 79 rock stations across the country indicates that 7 out of 10 former Stern listeners continue to …
Continue Reading about Howard Stern May Not Be The Killer App For Sirius →
By David Burn
TV advertising is already in a vise grip, as client spending moves to the interweb, event marketing and other areas. Now, this news from Ad Age: Don't be so quick to sneer at that late-night Ginsu-knife ad. It likely represents the future of TV advertising. Direct-response TV experts boldly predict that in five or 10 years all TV advertising will be some form of direct-response as mainstream marketers seek greater …
By David Burn
This article from the New York Times, states that newspaper editors are increasingly adjusting their content to suit Google. Of course, economics are driving this shift. But putting that aside, wouldn't it make more sense for Google to adjust to newspapers? Journalists over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is …
Continue Reading about Forget About Working For The Man. We Now Work For The Machine. →
By David Burn
The opening and the closing scenes of George Clooney's masterpiece, Good Night, And Good Luck show Edward R. Murrow (deftly played by David Strathairn) delivering a landmark speech to the Radio-Television News Directors Association in Chicago on October 15, 1958. What the legendary newsman had to say on this occasion could not be more timely for media professionals working today. It's a longish speech. I've selected …
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