From Lewis Lazare: The newspaper industry is fighting back. Amid repeated claims the Internet is stealing advertising and readership fire-power from newspapers, the Newspaper Association of America, representing more than 2,000 newspapers nationwide, is launching a massive print and online campaign (you were expecting commercials?) this week from the Martin Agency in Richmond, Va., to play up the point that the …
Why Save Whales When You Can Save A Newspaper?
It’s All Too Much
On Monday, Seth Godin claimed less is sometimes more when it comes to blog content. By writing too much, too often, we're trouncing on the attention of the commons. Blogs with restraint, selectivity, cogency and brevity (okay, that's a long way of saying "making every word count") will use attention more efficiently and ought to win. Today, Kevin Maney addresses the same theme in his weekly USA Today tech column. I'm …
Seller’s Remorse
From The New York Times: The chairman and chief executive of Knight Ridder, P. Anthony Ridder, who sold the newspaper chain to the McClatchy Company on Monday, said last night that he resisted the sale and then sought to persuade McClatchy to keep most of the company's 32 papers. But immediately after acquiring Knight Ridder for $4.5 billion, McClatchy and its company's chairman, Gary Pruitt, said they were putting …
A Murdochian Pronouncement
From Media Guardian: Rupert Murdoch last night sounded the death knell for the era of the media baron, comparing today's internet pioneers with explorers such as Christopher Columbus and John Cabot and hailing the arrival of a "second great age of discovery". The News Corp media magnate nurtures a long-held distaste for "the establishment" but last night confided to one of the few clubs to which he does belong - The …
Media Companies Hungry For Content
From The New York Times: Digital-era media companies like Yahoo and Google, as well as traditional media companies, including those with deep roots in television and print, continue to scour the Internet for emerging content and technology companies. But the pickings of obvious acquisition candidates, while hardly exhausted, are slimming, according to financiers, entrepreneurs and industry analysts who follow the …
Monetize Me!
People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few bucks, he’ll cut my grass, take out the trash, etc. I’m one of Gavin’s biggest customers. As a …
Do You Microchunk?
Wonder Branding's Michelle Miller on "Microchunking"--the act of breaking media into smaller bits prior to consumption: This is the Internet as it was meant to be - the ultimate, customizable tool for each and every individual on the planet. Social media like blogs, wikis, Flickr and YouTube are simply the foundation. We are just now getting a peek at the new era of Extreme Customer Empowerment, and it will affect …