The word “blog” has lost all meaning. From it’s humble beginnings as something jobless people in pajamas did, it has fractured into a million pieces before finally being co-opted by mainstream media companies. Now, more and more, a blog is a website and a website a blog. Point in case, AOL News and other AOL […]
Ad Age is running an interesting piece on the death of cigarette advertising. At a time when the FDA would like to control tobacco and possibly make print advertising for cigs illegal (to match the existing TV and radio bans), the move may prove to be purely symbolic (if it happens), for Big Tobacco has […]
In its April issue, Wired magazine, in partnership with Xerox, invited subscribers to upload their photographs to Wired.com. The first 5,000 who did so are now receiving their July issue with themselves as the cover art. Not coincidentally, the editorial theme of the issue is the growing personalization of all things in cyberspace, and the […]
Newton Vineyard of St. Helena, Calif., with the aid of Dentsu/Los Angeles has mined a new space for its messaging—the gutter, that heretofore unused space between the binding and the first column of text. According to The New York Times, Newton Vineyard purchased a series of gutter ads in the June 15 issue of Wine […]
Thanks to the constant clicking through from one page to another on this very intertubes, some savvy marketers are introducing condensed versions of programming and advertising that lets viewers get their fix without taxing their diminished attention spans. According to The New York Times, Honda is teaming up with Sony Pictures Television to help launch […]
USA Today’s On Deadline blog shares a fascinating dispute between the stodgy old NCAA and a mainstream media company over the practice of live blogging. The NCAA had a newspaper reporter tossed out of the press box yesterday because he was posting updates on a baseball game to the The Louisville Courier-Journal’s website. The NCAA […]
New York City copywriter and anonymous blogger, The Toad Stool, typed up an interesting post about “the real digital revolution.” The real digital revolution has nothing to do with advertising or marketing. In fact, it’s the mortal enemy of advertising and marketing. Because the real digital revolution is about consumer empowerment, the ability to research […]
Kids and babies. CNET via MarketingVox: Around 90% of American kids under 2 and 40% of babies under 3 months are regular TV watchers, according to a recent pediatric study [conducted by the University of Washington]. Idiocracy, here we come.