TV Bites Digital’s Hand. Stitches Needed.

TBS isn’t afraid to interrupt your flow. Not at all.
According to Ad Age, TBS is using an “overlay” during episodes of “Family Guy” meant to promote “The Bill Engvall Show.”
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Ad Age blames internet advertising for this development.

TBS’s chatty come-on offers yet another illustration of how consumers’ growing comfort with the way content is designed and displayed in digital venues is starting to affect the flow of advertising in more-traditional areas, particularly TV.
“I almost wonder if the ad overlays, which are becoming more and more ubiquitous on the digital video screen, are almost laying the groundwork for TV,” said John Moore, senior VP-director of ideas and innovation at Interpublic Group of Cos.’ Mullen.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.