Anchors Away

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According to The Wall Street Journal, square pegs don’t fit into round holes.

Walt Disney Co.’s ABC News is close to scrapping the current format of its daily “World News” Webcast, an online version of the evening news anchored by Charles Gibson, which the network trumpeted as a major step into its digital future when it launched two years ago.
Network executives and media buyers say that broadcast news suffers online when it is based on the old news model of a strong and authoritative anchor, like Mr. Gibson, escorting viewers through the day’s news. Online news consumers want to click around, reading and watching only the stories that interest them.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.